By Stephanie Taylor Christensen
Office decor like custom wall decals, wall art and brand identity materials can cultivate a deeper sense of corporate culture that employees feel and embrace every day in the office. Here are some ways you can use office decor to make the walls in your work spaces speak to those who spend the most time in them.
Consistency Is Key
As Forbes reports, strong branding is a result of several elements that generate a sense of credibility, trust, recognition and inspiration, but there must be a sense of connectivity, regardless of the medium, or where it appears. Your decor should be functional to the specific space, appropriate to the audience who uses it and aligned with your brand identity. All the elements must also tie into a common theme that aligns with your culture.
Choose items based on your brand's color palette and identity. Do you value work that is forward thinking, efficient and innovative? Accessories that are sleek, ergonomically sound and modular could bring company culture to life.
Communicate Your Culture With Fresh Visuals
Create visuals that communicate your mission, vision and values with images that represent your culture as if it were a person. Gather images from sports, pop culture, art and history, and consider:
- What types of music and television would your brand's personality enjoy?
- What stores might it frequent?
- What activities and causes would it value?
Leverage these insights to create custom wallpaper that communicates your brand, and remember to keep it fresh. Perforated wall decals, static clings and magnetic graphics are also easy to customize and inexpensive to update. The more employees can embrace what your company cares about and where it's headed through the tone of your decor, the more they feel a part of its success.
Let Employees Put Their Stamp on the Space
Create signage for conference rooms and work spaces that use clever names and phrases. To get employees involved in the room-naming process, create a culture committee to develop ideas. Once they've brainstormed a dozen or so themes, such as imaginary cities or Game of Thrones houses, they can send out a companywide survey, so everyone has a chance to vote for the conference room names that they enjoy the most. Once established, this culture committee can lead other initiatives in your work space as well, like going green.
Choose Your Words Carefully
Some words are inherently inspiring and persuasive. Motivational signage should communicate the tone of your brand and culture, but the overarching message should also empower employees. Forbes suggests creating messages that emphasize words like "you" instead of "I" or "we" when referring to company initiatives or values.
Make It About Them
Visuals should communicate what's in it for the employee; they should inspire fresh ideas and motivate employees to work toward shared goals. A recent study by Gallup revealed that companies that have shifted their internal communications and environments to promote a strength-based culture have achieved nearly 30 percent increases in profits. You can communicate a strength-based culture with customized wall signage that highlights the aspects of your company that make it superior to competitors. Collect stories of key wins from a different department each month and create signage to hang in common spaces that promotes the accomplishment — and how it stacks up to the competition. It's also important to promote the successes of individual contributors in your organization similarly.
Your office decor has the potential to provide plenty of benefits beyond aesthetics. Incorporate these simple tips into your workplace design in order to transform your business culture — and the degree to which your employees embrace it — from an abstract concept into a vibe the team brings to life each day through their words, actions, values and habits.