Can you recite all of the events Michael Phelps is swimming in? Do you know someone who can tell you Aly Raisman’s floor routine scores down to the decimal point? Is your office already scheduling their lunch breaks around events that won’t be happening for nearly a month? These are all signs of Olympic fever, and if you have it, you’re not alone. In fact, we’re right there with you.
But wait—why or how does Staples have Olympics fever? It’s a good question. The global athletic event doesn’t seem to have a lot in common with a global business supplier, but as the whole country watches the U.S. Olympic team on their path to Rio, the games’ and athletes’ relationships with high profile sponsors demand top-notch apparel and Olympic-related swag and promotional products, and for several decades, Staples has been proud to be part of the awe-inspiring, multi-faceted sporting event.
“Our mission is to support our partners.” – Donna Armstrong, Director for Sponsorship Activation, Staples
Supplying more than a staggering 20 million items tied to the Summer Games, including apparel, tote bags, bottles and even surfboards, the variety is a good representation of the hidden gem that is Staples’ promotional products business.
Interested in reading more about how we support the Olympics and what it means as we approach this year’s games? Check out the full article from Bloomberg here. We’re looking forward to supporting this year’s athletes and games just as much as you are, and we even have some fun content planned here on our blog for the event, taking a closer look at the wacky “competitions” that everyday office life can spring on workers. Come back and join us for the games—we can watch all the world’s winners together!
- Blog: How Businesses Helped Team USA Bring Home the Gold
- Video: Why Staples Promotional Products
- Case Study: Creating a Buzz With Branded Products