The EMV Shift: What You Need to Know

September 22, 2015 Staples Advantage


Point-of-sale as we know it is about to change: the EMV (Europay, MasterCard, and Visa) liability shift is coming next week, on October 1. Debit and credit card holders have noticed their new cards look different, and many retailers have already switched over to using the chip technology for point-of-sale payment. This card technology brings debit and credit cards up-to-date, improving on the decades-old strip we’re all familiar with, and it provides heftier security at a time when credit card fraud is a huge concern for both shoppers and retailers.

Is your business ready for this shift in fraud liability from credit companies to retailers? It’s not too late to read up and understand what this means for your business and your customers. We’ve compiled a few helpful, informative links to talk you through what the change means.

Looking for more information on how to make more happen for your retail business? Check out our retail page and our other retail-focused articles.

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